Workshops
Have your constituents been asking for assistance in social media engagement? Could your association benefit from a workshop on brand building? Does your Executive Director or CEO need a media or presentation training refresher?
Not only are we thinkers and doers, we're also teachers. Keep reading for an overview of currently available workshops, and click on any of the descriptions below for booking information.
- Media and Presentation Training
- Fast Track to Social Media Success
- Starting out Strong: Best Practices For the New Communications Team
- Finding Your Story: Brand Building Exercises
- Starting and Growing A Successful Business: Tips And Insights For Communicators Planning to Go Solo
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Click here if you are a college/university interested in having a member of the C.Fox team speak with your class.
AVAILABLE WORKSHOPS:
Media and Presentation Training
Moderator: Carrie Fox
Description: A key tenant of media engagement is that one cannot be media trained for life. In preparation for planned or potential media interviews, this session will ensure all designated spokespersons within your organization have a strong readiness for media interviews, speaking engagements, and press opportunities. C.Fox has hosted group and one-on-one media trainings for a variety of different types of organizations. We have conducted brief "lunch and learn" sessions, half-day training sessions, as well as intensive full-day sessions, and will customize this workshop based on the needs of your spokespeople. Our media training sessions include successful tips on interviewing with the media, as well as how to handle a crisis, and critical public presentation skills. We will practice several types of questions (such as "the loaded question", "the hypothetical question" and "the baited question") and how to respond to each. The media training also includes several practice interviews to test messaging dos and don'ts. The entire session will be recorded and a follow up analysis will be delivered to each spokesperson.
The C.Fox team has worked with some of the nation's leading nonprofit organizations, international aid organizations, retail companies, professional athletes and authors, including and an array of C-level spokespeople to prepare them for national and international broadcast interviews, long format documentaries, public presentations and testimony and satellite media tours.
Fast Track to Social Media Success
Moderator: Carrie Fox
Description: In this information-packed 90-minute session for intermediate and advanced social network users, Carrie Fox will delve into the ever-evolving SM tool box, examine trends, and help you build a successful digital communications strategy that compliments your existing marketing plans. With this workshop you'll ramp up your knowledge with a series of case studies to inspire your own strategy. To guide the session and to harness all of the new information gained during the day, you'll leave with a printed handbook from the session.
Starting out Strong: Best Practices For the New Communications Team
Moderator: Carrie Fox
Description:This course is designed primarily for new communications teams, including volunteer committees, but is also quite effective for a team that seeks to improve their process in working with media. Within this half or full day intensive, we will work with your communications team on preparing for interviews, reviewing media training best practices, and setting a process for fulfilling incoming media inquiries.
Finding Your Story: Brand Building Exercises
Moderator: Brian Fox
Description: Is your organization at a crossroads, unsure of how to position itself for future growth? Have your board members requested guidance on how to best speak engage potential funders on your organization? Do you find that your staff is describing your organizations attributes inconsistently? A key tenant of a strong brand is strong messaging. We will guide your organization's senior leadership and communications team through a brand attribute and positioning session designed to set the foundation for your brand, uncover new and interesting story angles, and help inform your organization's key messages, tagline and value statement.
Starting and Growing A Successful Business: Tips And Insights For Communicators Planning to Go Solo
Moderator: Carrie Fox
Description: In this session, Carrie Fox speaks candidly on her experiences in growing and building a company and offers a wealth of information and resources for individuals interested in doing the same. From the employee handbook to the initial hire to growing, promoting and optimizing the business, this session is a great fit for member organizations, associations and communications clubs.
