Under the direction of former Smithsonian buyer Mona Davies and her husband Valentine, and closely affiliated with the Fair Trade Federation, The Culture Shop guarantees that just about everything their store has been purchased according to Fair Trade Federation standards. Their hope is to promote social and economic progress of talented artisans in developing countries by marketing their products in a fairly-traded manner. In other words, a significant percentage of each purchase in their Takoma Park shop is returned to the pockets, and the communities of those artisans who need it most.
C. Fox Communications was hired to help the Washington, DC shop promote their Valentine's Day events schedule, and build buzz around the shop's educational mission. In just two weeks, C. Fox Communications landed the Culture Shop a feature story in the local Gazette newspaper and two on-location interviews with the WUSA-TV morning news. |
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